AI in Insights

The Insights professions are built around people and data which makes technology so important in our work. The methods we use to conduct user, product, market, and trend research evolve rapidly and more quickly than ever with AI. Are you getting started in your AI journey? Have no fear, your ICN community is here to help you find your new way forward with the help of these new capabilities.

Your curiosity and appreciation for what makes the world around us work is your very human superpower. AI can help you question more, spend less time analyzing, and more time strategizing with less effort. Your capabilities and ability to have an impact for your partners get a power boost.

Here are a few FREE or CHEAP resources recommended by the Insights community. Do you have a resource to share? Contact us with your recommendation.

AI Courses & Learning Tools

*These are only a few of the many resources available. We recommend that beginners start with an AI prompting course.

• COURSERA: AI for Everyone (Andrew Ng) – Introductory AI course
• LinkedIn Learning: Using AI for Deeper Market Research
• Google:  Free AI & Machine Learning Courses
• Fast.ai: Practical AI and Deep Learning Courses
• Udacity:  AI for Business Leaders
• Insights Career Network recorded sessions recordings

Industry Resources for Market Research Providers

• Insight Platforms: Research company demos
• Greenbook:  Research provider search and articles
• Quirk’s: Research provider search and articles

(FREE) AI Tools for Market Research

* Below is a list of AI tools for market research. These are provided as resources and not endorsements by the Insights Career Network. Always review and assess capabilities, privacy, etc. before using

ChatGPT. Widely used conversational AI that assists with content research, ideation, and answering complex questions, making it valuable for qualitative data analysis.

Perplexity AI. The search engine that provides summarized answers to user queries, offering quick insights and overviews on various topics.

Elicit. AI research assistant aids in literature reviews by finding relevant papers, extracting key information, and summarizing findings.

Browse AI. Extract and monitor data from websites without coding, useful for tracking competitor information, pricing, and other market variables.

Slides AI. Assists in creating presentations by generating slide content based on textual inputs.

Cove AI. Tools for data analysis and visualization, aiding in interpreting complex market data through intuitive visual representations.

MyMap.AI. Free market analysis tool that streamlines data collection and analysis, helping users uncover valuable insights quickly.

Optimo. AI-powered market research tool offers insights into audience demographics and behaviors, assisting in understanding target markets effectively.

Claude. AI tool praised for its impressive capabilities in assisting with various marketing tasks, including data analysis and content generation.

WhyHive. AI tool for open-ended data analysis, offering a user-friendly platform for analyzing surveys, sales data, customer feedback, and more.

Forelight.AI Small Business Program. Forelight.AI, the tool the Insights Career Network used for our recent research AI-moderated in-depth interviews has a Free License program for Small Businesses and Independent researchers.

Articles

“Harnessing AI For Market Research: Opportunities And Challenges” FORBES

“AI in Market Research: How Is It Disrupting Our Industry?” QUANTILOPE

“How AI is Revolutionizing Marketing and Market Research” FAST COMPANY

“The Impact of AI on Market Research: Opportunities, Challenges, and Real-World Applications” TGM RESEARCH

“AI and Marketing Research: Treating AI as an Assistant, Not a Replacement” QUIRK’S

“AI’s Impact on Market Research: What to Expect in 2025” QUIRK’S

Ongoing AI in Insights Discussions

In Search of Normal, Yogesh Chavda

Career Utilities

A Personalized ChatGPT Plus Mock Interview Coach, Courtesy of Insights Ally Yogesh Chavda 

Share the job description and ask this GPT to be your interviewer.
You can ask it to provide information from the career page of a company and to assume the personalities of your interviewers. Respond with your answers, have the GPT rate your responses, and give you feedback on how to improve!

AI-Focused Recordings and Decks from the ICN