ICN Helps Greenbook Launch New Careers Channel
Updated: January 7, 2026
Launched: August 27, 2025
In August of 2025, the Insights Career Network (ICN) announced a major collaboration with Greenbook to launch their new market research and insights career channel at Greenbook.org, which aims to help insights professionals navigate challenges in their careers.
This dedicated resource, featured prominently below, is designed to help professionals navigate a job market that has become increasingly complex and acrimonious. So far, we have explored the “Freelance Revolution,” providing a strategic blueprint for those transitioning to independent research. From Brian Fowler’s analysis of why independence is surging to practical guides by Severine Tarayre and Melissa Paluch on mastering the business side of a research practice, these resources offer the tools needed to hang your “digital shingle” with confidence.
Beyond the world of freelancing, this collection explores the broader evolution of our industry’s identity and connection points. We delve into the findings of the ICN Census 2025 to understand how AI and diversity are reshaping our roles, while our “Striving Researchers” series highlights the non-linear, resilient career paths of professionals like David Mills and Tanzania Scarborough. Whether you are seeking the ROI of local conferences or exploring the hidden emotional weight of the hiring process, these articles reflect our community’s commitment to empathy, integrity, and mutual support in an era of constant change.
We’re already cooking up a few ideas for the next batch, but if you have an idea of an article we should write for Greenbook or another partner, please reach out!
***Excerpts from Greenbook***
Why Attend Local Conferences IRL? For the ROI
For insights careers, local conferences matter most—offering connection, practical learning, and direct access to employers hiring now. By Jamie Jurgaitis
Our Identities Shape Our Insights, and AI Could Be the Great Multiplier
Based on nearly 480 professionals, ICN Census 2025 captures how diversity, AI skills, and shifting roles define the modern insights workforce. By Aditi Tadndon and Tracy Bills
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry’s path. By Brian Fowler
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success. By Severine Tarayre & Brian Fowler
Freelancing in Consumer Insights: What It Takes to Succeed
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape. By Severine Tarayre & Brian Fowler
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success. By Melissa Paluch
Striving Researchers Series
The Path to an Insights Career Is Not Always Straight and That’s OK
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line. By David Mills with Brian Fowler
The Winding Road to Wisdom: Tanzania Scarborough’s Journey to Becoming an Insights Strategist
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work. By Ana Scarbrough