Hiring in Insights
The tumultuous state of the insights industry is impacting hiring.
The 2024 ICN Research on Research study features 70 voices from insights hiring managers, recruiters, and job seekers.
What we learned about the state of recruiting insights and knowledge workers and managers when we sat down in 30-minute IDIs conducted by expert interviewers will help you shape and reshape your staffing strategy for 2025 in bold new ways.
“What three words best describe the state of hiring?”
And don’t miss this Research on Research Recording where our team conducted their first AI-moderated research study.
2.18.25 The Real World – AI Moderator Edition with ICN Researchers Melanie Solka and Brian Fowler Video | PDF
ICN Hiring Study Purpose
- Identify the latest trends and best practices for hiring and job-seeking insights professionals
- Discover the greatest barriers, challenges and frustrations experienced
- Reveal where there are opportunities to make improvements to the hiring and job-seeking journeys
2024 Wave 1: Hiring Managers & Recruiters
Project Lead: Randy Adis, ICN Director of Research on Research
Our first 2024 wave measures shifts in priorities and practices of hiring professionals. It will also build our understanding of the opportunities to improve the end-to-end journey from the hiring and job-seeking perspectives.
We spoke to 38 hiring-side insights professionals representing the client side of research, agencies and platforms, and executive recruiters for 30 minutes
Check out the recording and deck from our 10/10/24 Seekers & Allies meetup discussing the ICN Hiring Study: Recruiters and Hiring Managers Video | PDF
2024 Wave 2: Insights Job Seekers
Project Leads: ICN VP of Research on Research Kahren Kersten and ICN Director of Research on Research, Tracy Bills
We conducted 30-minute one-on-one interviews with 32 professionals seeking work in insights researching markets, users, customers, and analytics. What we learned will help you shape and reshape your staffing strategy in 2025.
Special Thanks to our Partners
Special thanks to Voxpopme for providing the infrastructure and tools for the ICN team to conduct this important study on our sector and profession.
The ICN Research on Research Team
Thank you to the fierce team of 11 ICN ROaR volunteer research professionals who make this work possible. The ICN Research on Research Team is led by:
