New 1-hour Career Storytelling Workshop for Insights Professionals comes to the ICN on October 7.
If you work in insights, strategy, or research, you know how to turn messy data into a compelling narrative that moves decision-makers. But when it comes to framing your own career, it’s easy to freeze up and default to a dry list of job duties.
If you’re navigating a career transition, it’s time to apply your core craft to your own professional journey.
The Workshop: Tell Your Story: Career Storytelling for Insights Professionals
Join North & Form co-founders Gillian Salerno-Rebic and Maria Burke for a hands-on, one-hour session built specifically for insights pros ready to turn their experience into a clear, confident career story.
- Date & Time: October 7 @ 10:00 AM PT | 12:00 PM CT | 1:00 PM ET
- Capacity: Capped at 10 participants (4 grants available)
- Registration: $50 (Unemployed) | $100 (Employed)

What You’ll Walk Away With
You’ll leave with a repeatable storytelling system and tactical assets you can use immediately:
- A Completed Story Spine & Pivotal Moment: Pinpoint your key career anchor and structure your narrative arc.
- Experience-to-Impact Worksheet: Translate “what I did” into business impact that earns trust.
- Story Audit & Friction Diagnosis: Identify and fix where your narrative gets stuck in interviews.
- A Rewritten, Ready-to-Use Story Asset: A polished narrative ready for LinkedIn or your next interview.
- Narrative Cheat Sheet: A reusable framework for every future job search moment.
BONUS: Get Industry Exposure
Workshop participants get direct access to two ICN profile-building programs to get their updated story in front of hiring managers:
- Tell Your Insights Story: A long-form featured spotlight in Greenbook.
- Active Insights Job Seeker Profiles: High-visibility, short-form network posts.
Register Before October 6
Because this session involves live feedback, seats are strictly limited to 10. Register before October 6 to claim your spot and stand out in your next interview.
About the Instructors

Gillian Salerno-Rebic
Co-Founder at North and Form | UX Research & Insights Leader | AI Strategist | Master’s in Design Thinking | DEI Champion
Gillian Salerno-Rebic is a UX strategist, facilitator, and co-founder of North & Form, a consultancy helping organizations navigate complex decisions through human-centered design, research, and innovation. She works at the intersection of UX, AI-powered insights, and inclusive design, guiding teams from ambiguity to action through workshops, research, and strategic roadmapping. Gillian is known for translating deep human insight into clear, actionable outcomes.

Maria Burke Co-Founder, North & Form | Product Design Principal | Career Coaching for Designers
Maria Burke is a product designer, facilitator, and co-founder of North & Form. For 10+ years she has led enterprise UX in complex spaces like fintech, cloud platforms, and healthcare. She is an IBM Enterprise Design Thinking Co-Creator, AJ&Smart Workshopper Master, and Design Sprint facilitator trained by Jake Knapp. Maria also mentors designers worldwide, helping them turn messy problems into clear, human-centered decisions.

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