AI for Market Research: Beyond the Notetaker, the new 1-hour virtual workshop led by Insights technology expert – and 2026 Insight 250 award winner! – Z Johnson, for the market research professional who is ready to adopt AI today.
OCTOBER WORKSHOP (10/14 and 10/21)
Seats Available as of 10/08: 14
Grants available: 4 of 8
NOVEMBER WORKSHOPS (11/11 and 11/18)
Seats Available: 18 of 20
Grants available: 7 of 8
Donation required to attend:
- $50 unemployed/hustlin’ rate
- $100 employed/buildin’ rate
- 8 grants available each month
This one-hour instructor-led workshop repeats, with updates, on the 2nd and 3rd Wednesday of every month in 2026 at 10 am Pacific / Noon Central / 1 pm Eastern and includes:
- A prompt structure that improves what AI delivers, from draft questionnaires to analysis.
- Hands-on practice with before and after prompts to see the difference.
- Tips on do’s and don’ts specifically for market researchers using AI.
- A plan for continued exploration
These sessions will NOT be recorded! You must attend live to benefit.
Attendance for each session will be capped at 12, so book your slot today!
About the Instructor
2026 INSIGHT 250 award winner Z Johnson, Head of Learning & Research for the ICN and founder of MRXplorer, has been a power-user of Claude and has experimented with AI continuously since August 2025. She’s built her own tools using AI, from a custom Spanish-language training app to an AI news trend analyzer. Paired with over two decades of experience in insights, she is now helping research professionals learn how to use AI in ways that actually improve their work.
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