November 5 ICN Workshop: Make Your Value Visible

Build a Personal Brand that Reflects What You Want to Be Known For

A practical, interactive workshop to help Insights professionals clarify the value they want to be known for and build a professional reputation that creates opportunity throughout their career.

Thursday, November 5 @ 10 am Pacific  | 12 pm Central | 1 pm ET
With Guest ICN Instructor Tracy Paukstys, Clear Path Consulting, ICF Professional Certified Coach

Do you ever feel like your hard work speaks for itself, yet senior leaders and key stakeholders still seem to miss the full scope of your impact?

In technical, analytical, and insights roles, doing exceptional work is often only half the equation. The other half? Ensuring the business value you create is clearly understood, recognized, and remembered by the decision-makers who influence your career trajectory.

If you are ready to bridge the gap between strong thinking and visible impact, join us for an interactive, high-impact 1-hour virtual workshop designed to help you shape a professional reputation that opens doors.

Why Attend?

Moving from simply “doing the work” to being recognized as a strategic advisor requires intention. This 60-minute practical session cuts through generic personal branding advice and focuses on real, observable behavior change.

Using the Clear Path “Known For” Framework, you will unpack how your work is currently perceived and strategically align it with where you want to go next.

What You Will Learn

During this session, participants will:

• Shift the Narrative: Move from simply describing day-to-day tasks to clearly articulating the tangible business value you create.
• Clarify Your Reputational Goals: Define what you are known for today versus what you want to be known for next.
• Identify Proof Points: Pinpoint the specific accomplishments, experience, and patterns that make your brand credible.
• Pressure-Test Your Impact: Evaluate how others actually experience working with you and identify everyday behaviors that strengthen or weaken your professional reputation.
• Build Reinforcement Habits: Establish sustainable, practical habits to keep your brand visible before you actually need your next career opportunity.

Who Should Participate?

This workshop is tailored specifically for:

• Insights, Technical, & Analytical Professionals seeking greater visibility and influence within their current organization.
• Managers & Emerging Leaders preparing for broader scope, higher visibility, or senior leadership responsibility.
• Career Movers exploring adjacent roles, paths beyond traditional titles, or actively navigating a job transition.

What You Take Home

You won’t just sit and listen—you will actively build your brand narrative. Every participant will leave with:

• A working, personalized “Known For” Statement.
• 2–3 solid proof points that anchor and support your value.
• 2–3 practical actions to immediately strengthen your reputation in your day-to-day interactions.
• A downloadable Takeaway Canvas to reference throughout your career.

Meet Your Facilitator: Tracy Paukstys

Tracy Paukstys brings a rare combination of executive operating experience and straight-line coaching depth.

An ICF Professional Certified Coach (PCC) who has coached over 500 executives and professionals, Tracy is known for turning expert-led leaders into strategic advisors who communicate clearly, navigate ambiguity, and earn trust with senior stakeholders.

Ready to Make Your Impact Seen?

Stop waiting for your output to speak for itself. Take control of your professional reputation and build a brand that reflects your true business value.